Tuten, Tracy L. creator text xx Thousand Oaks SAGE Publishing 2021 Fourth edition monographic und

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xvi, 466pages: 24 cm "Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand`s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the `four zones` of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"-- Provided by publisher. Foundations of social media marketing -- Social media marketing strategy and planning -- The foru zones of social media -- Social media data management and measurement -- Social media marketing in practice Tracy L. Tuten. Includes bibliographic references and index in English Internet marketing Online social networks Social media Marketing Social marketing 658.872 T88 2021 9781529731989 251212 20260803094251.0