01710nam a2200265Ia 450000500170000000800410001724501490005824000360020710000390024310000090028270000160029170000100030770000260031711000110034326000320035425001090038630008790049530000120137430000060138649000110139250000060140302000090140965000150141860000110143320260803094253.0251212s9999    xx            000 0 und d1 aOnline compulsive buying behavior : bcase analysis /cAngerica M. Bongaling, Kirssean Dawn T. Ligutom, Angelyn O. Mago, Maria Leila C. Matibag.1 aFar Eastern University - Cavite  aBachelor of Science in Accountancy  d2022  aI, 39 pages  a28 cm0 aTH 381.142 B6415 2022  aTH0057  aEnglish :bCollege Library,  aOnline shopping -- Research ; Compulsive shopping -- Research ; Compulsive shopping (Behavior)xResearch  aThis study presents findings on consumer behavior among selected college students regarding online compulsive buying behavior. Despite constraints, rapid advancements in technology have clearly influenced the consumer behavior landscape in the Philippines. Consumer`s buying behavior has shifted as a consequence of enhanced access to products and services via digital platforms. An embedded multiple - case design is used in this study. The sampling technique used was purposive sampling. The data was gathered through a virtual interview. Thematic analysis results show that consumers` urges feelings, as well as how individuals cope in instances all have a significant impact on their intention to enagage in compulsive buying. The theoretical applications of this study strengthen the concepts/theory of the relationship between consumers and their buying behavior.: b1  a1 pages  d0  aThesis  a0  atext  aUnmediated 4avolume