01892nam a2200313Ia 4500 20260803094253.0 251212s9999 xx 000 0 und d Online compulsive buying behavior : case analysis / Angerica M. Bongaling, Kirssean Dawn T. Ligutom, Angelyn O. Mago, Maria Leila C. Matibag. Far Eastern University - Cavite Bachelor of Science in Accountancy 2022 I, 39 pages 28 cm TH 381.142 B6415 2022 TH0057 English : College Library, Online shopping -- Research ; Compulsive shopping -- Research ; Compulsive shopping (Behavior) Research This study presents findings on consumer behavior among selected college students regarding online compulsive buying behavior. Despite constraints, rapid advancements in technology have clearly influenced the consumer behavior landscape in the Philippines. Consumer`s buying behavior has shifted as a consequence of enhanced access to products and services via digital platforms. An embedded multiple - case design is used in this study. The sampling technique used was purposive sampling. The data was gathered through a virtual interview. Thematic analysis results show that consumers` urges feelings, as well as how individuals cope in instances all have a significant impact on their intention to enagage in compulsive buying. The theoretical applications of this study strengthen the concepts/theory of the relationship between consumers and their buying behavior.: 1 1 pages 0 Thesis 0 text Unmediated volume lcc td dsolimen 2025-03-27 17:01:18 dsolimen 2025-03-27 17:08:09 0 0 0 1 0 0 0 0 0 13405 13251 13251