01826nam a2200301Ia 4500 20260803094253.0 251212s9999 xx 000 0 und d Vlogger's recommendations and reputation's predictive value toward online shopping intention / Bea Claire A. Awa-ao, Crizelle Venice M. Esplana, Dasiree L. Peji, Leanette Faye S. Puno. Far Eastern University - Cavite Bachelor of Science in Acoountancy 2022 I, 35 pages; 28 cm TH 381.142 Aw11 2022 TH0062 English : College Library, Online shopping -- Research ; Online shopping (Vlogging) -- Research ; Online shopping (Vloggers) Research The research used a quantitative method to determine that there is a significant relationship between the perceived usefulness of vloggers` recommendations, their reputation, and the online shopping intention of consumers. The independent variables` predictive value was also proven to be consequential toward the online shopping intention of the target population. Determining their predictive value in the modern world may be advantageous, not just to business who engage in product advertisement. throgh collaborations with known vloogers, but also to consumers who view vlogs as a reliable source of information about products they have interest in as well as to academic and profssional researchers who aims to prove the relationship of the said variables in the future.: 1 1 pages 0 Thesis 0 text Unmediated volume lcc td dsolimen 2025-04-02 12:42:33 dsolimen 2025-04-02 12:42:33 0 0 0 1 0 0 0 0 0 13411 13257 13257