01768nam a2200337Ia 4500 20260803094255.0 251212s2019 xx 000 0 und d Principles of marketing for senior high / Alminar-Mutya, Ruby F. Ruby F. Alminar-Mutya Mandaluyong City, Philippines : Anvil Publishing, 2019. xiii, 334 pages: 25 cm Includes bibliography 9789712734038 Marketing Management TR 658 Al66p 2019 0 0 0 1 0 0 0 0 0 1 1 0 SH0764 in English Senior High School Library Chapter 1 The marketing system, principles, and concepts: it`s nature and elements -- Chapter 2 Customer relationship, customer service, and relationship marketing -- Chapter 3 The products -- Chapter 4 Pricing objectives and price determination -- Chapter 5 Place channels of distribution and physical distribution system -- Chapter 6 Promotional mix -- Chapter 7 Market oppurtunity analysis and strategic marketing -- Chapter 8 Consumer education in the Philippine context and consumer`s cooperative -- Chapter 9 Global marketing and social marketing Principles of marketing for senior high provides in-depth discussions on the fundamentals of marketing. It is designed to develop the students` entrepreneurial and innovation skills in marketing management as well as their interest in the field preparation for a marketing profession. 0 text unmediated volume lcc BK mbidar 2025-07-29 17:03:46 mbidar 2025-07-29 17:03:46 13539 13363 13363 0 0 ddc 0 0 BED BED BED 2025-12-21 0 TR 658 Al66p 2019 SH0764 2026-06-18 00:00:00 2025-12-21 BK