TY  - BOOK
AU  - Ruby F. Alminar-Mutya
TI  - Principles of marketing for senior high
SN  - 9789712734038
AV  - 658 Al66p 2019 
PY  - 2019///
CY  - Mandaluyong City, Philippines
PB  - Anvil Publishing
KW  - Marketing
KW  - Management
N1  - Includes bibliography; Chapter 1 The marketing system, principles, and concepts: it`s nature and elements -- Chapter 2 Customer relationship, customer service, and relationship marketing -- Chapter 3 The products -- Chapter 4 Pricing objectives and price determination -- Chapter 5 Place channels of distribution and physical distribution system -- Chapter 6 Promotional mix -- Chapter 7 Market oppurtunity analysis and strategic marketing -- Chapter 8 Consumer education in the Philippine context and consumer`s cooperative -- Chapter 9 Global marketing and social marketing
N2  - Principles of marketing for senior high provides in-depth discussions on the fundamentals of marketing. It is designed to develop the students` entrepreneurial and innovation skills in marketing management as well as their interest in the field preparation for a marketing profession
ER  -