Title creator Marcouse, Ian; Anderson, Philippa; Black, Alexandra; Machin, Denry; Watson, Nigel text xx London Dorling Kindersley Limited 2015 monographic und

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351 pages: colored 24 cm An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy Start small, think big: starting and growing the business Lighting the fire: leadership and human resources Making money work: managing finances Working with a vision: strategy and operations Successful selling: marketing management Delivering the goods: production and post-production Includes directory, glossary and index. English Management Business 658 B97 2015 9781409341260 251212 20260803094255.0