TY  - BOOK
AU  - Title
AU  - Marcouse, Ian; Anderson, Philippa; Black, Alexandra; Machin, Denry; Watson, Nigel
TI  - The business book
T2  - Big ideas simply explained
SN  - 9781409341260
AV  - 658 B97 2015 
PY  - 2015///
CY  - London
PB  - Dorling Kindersley Limited
KW  - Management
KW  - Business
N1  - Includes directory, glossary and index; Start small, think big: starting and growing the business Lighting the fire: leadership and human resources Making money work: managing finances Working with a vision: strategy and operations Successful selling: marketing management Delivering the goods: production and post-production
N2  - An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy
ER  -