TY  - BOOK
AU  - Lotz,Amanda D.
AU  - Havens,Timothy
TI  - Media industries in the digital age: how media businesses work today 
SN  - 9781509565900
AV  - P90 .L68 2025
U1  - SHS 302.23 L88m 2025 23/eng/20250224
PY  - 2025///
CY  - Hoboken, NJ, USA
PB  - Polity Press
KW  - Mass media
KW  - Economic aspects
KW  - History
KW  - 21st century
N1  - Includes notes, bibliographical references (pages 195-199) and index; Section 1: Introduction -- Media Industries in the 21st Century -- What Everyone Needs to Know about Media Industries -- How Internet Distribution Challenges Media Industry Practices -- What Happened to Ad-funded Media Industries? -- Section 2: Internet Distribution and Advertiser-funded Media -- The Broad Sector of Advertiser-funded Media -- Opportunities, Limitations, and Understanding the Implications of Digital Media Advertising -- Section 3: Internet Distribution and Consumer-funded Media -- The Broad Sector of Consumer-funded Media -- Opportunities, Limitations, and Understanding the Implications of Consumer-funded Media amidst Internet Distribution -- Governments and Media -- Section 4: Media Today and Tomorrow -- Mass Culture in the Age of Microcultures: What do Taylor Swift, Barbie, and Sports have in common? -- : Can "Old" Media Companies Successfully Adapt to Changing Conditions? -- Pointless Hustle or Opportunity? Work in Simple-Professional Media -- Future Directions -- Conclusion
N2  - "The digital communication technologies that emerged at the turn of the century have profoundly disrupted long-practiced norms of nearly every media industry. In particular, internet distribution has fundamentally changed the foundation of the media industry to enable the emergence of new sectors while posing a challenge for others. Media Industries in the Digital Age reframes our understanding of media businesses in the light of these substantial changes. To develop an integrated understanding of media industries today, the book foregrounds the different funding sources that are now common. It begins by mapping the foundations and developments of media industry operation, and exploring all forms of advertiser-funded and consumer-funded media to identify connections across sectors, including digital and legacy media. The final section grounds the book's conceptual work in examples of media making to explore how some "old" media have successfully adapted to internet disruption, and the differences and similarities of media making outside of corporations. Looking to the future, the book anticipates implications for the emerging "metaverse" media experiences and the key issues generative AI poses to the sector. Ultimately, the book argues that the contemporary differences in media industry operation vary by sector, but meaningful patterns can be identified by considering how advertiser, consumer, or government funding sets different priorities." -- Provided by publisher
ER  -