a handbook for visionaries, game changers, and challengers Osterwalder, Alexander. creator author Pigneur, Yves. Author Smith, Alan, The movement Designed by Clark, Tim Editor and contributing co-author Smith, Alan Creative director Pijl, Patrick van der Producer 470 practitioners from 45 countries text bibliography nju Hoboken, NJ, USA Wiley 2010 monographic eng

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276 pages : color illustrations ; 19 cm Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. written by Alexander Osterwalder and Yves Pigneur. Includes bibliographical references. Entrepreneurship Management Strategic planning Business & ecconomics Business planning New business enterprises Strategic planning Business planning New business enterprises Strategic planning Innovations management HD30.28 .O778 2010 SHS 658.4 Os85b 2010 9780470876411 2011280326 SINPL 110210 20260803094258.0 16646200