03325cam a2200481 i 450000100090000000300040000900500170001300800410003001000170007102000260008802000270011402000270014102000270016803500130019504000430020804200080025105000210025908200280028010000300030824501710033826400460050930000420055533600260059733700280062333800270065136500140067836600170069250400510070950500820076052012340084252101160207652102290219265000360242165000340245765000230249165000540251465000310256870000350259970000310263477601310266585600360279688700110283220391370OSt20260803094258.0180308s2018    njua     b    001 0 eng    a  2018011184  a9781119467472q(pbk.)  z9781119467489q(ebook)  z9781119467496q(ebool)  z9781119467502q(ebook)  a20391370  aDLCbengerdacFEU CAVITE LIBRARYdDLC  apcc00aT49.5b.L49 201800aSHS 658.4 L67d 20182231 aLewrick, Michael,eauthor14aThe design thinking playbook :bmindful digital transformation of teams, products, services, businesses and ecosystems /cMichael Lewrick, Patrick Link, Larry Leifer. 1aHoboken, New Jersey, USA :bWiley,c2018.  a352 p.bColor illustrations :c19 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  b2199cPHP  aFully Booked  aIncludes bibliographical references and index.  a1. Understand design thinking 2. Transform organizations 3. Design the future  aThe Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups  a"This book is the best definition of design thinking that I have seen."bKees Dorst, author of Frame Innovation  a"The design thinking playbook not only outlines and describes how to apply design thinking. (...) This is an imaginative new contribution."bNigel Cross, author of Design thinking : understanding how designers think and work 0aCreative ability in technology. 0aCreative ability in business. 0aCreative thinking. 0aIndustrial managementxTechnological innovations. 0aTechnological innovations.1 aLink, Patrick,d1968-eauthor.1 aLeifer, Larry J.,eauthor.08iOnline version:aLewrick, Michael, author.tDesign thinking playbookdHoboken : Wiley, [2018]z9781119467489w(DLC) 2018011921  yhttps://lccn.loc.gov/2018011184  2SH0826