TY  - BOOK
AU  - Lewrick,Michael
AU  - Link,Patrick
AU  - Leifer,Larry J.
TI  - The design thinking playbook: mindful digital transformation of teams, products, services, businesses and ecosystems 
SN  - 9781119467472
AV  - T49.5 .L49 2018
U1  - SHS 658.4 L67d 2018 23
PY  - 2018///
CY  - Hoboken, New Jersey, USA
PB  - Wiley
KW  - Creative ability in technology
KW  - Creative ability in business
KW  - Creative thinking
KW  - Industrial management
KW  - Technological innovations
N1  - Includes bibliographical references and index; 1. Understand design thinking 2. Transform organizations 3. Design the future; "This book is the best definition of design thinking that I have seen."; Kees Dorst, author of Frame Innovation; "The design thinking playbook not only outlines and describes how to apply design thinking. (...) This is an imaginative new contribution."; Nigel Cross, author of Design thinking : understanding how designers think and work
N2  - The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups
ER  -