Malhotra, Naresh K. <br/><br/>
Marketing research :   an applied orientation global edition / 
Naresh K. Malhotra. 
 - 6th 
 - Boston, MA :  Pearson Education,  2010. 
 - 929 p.:   ill.  28 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>13: 978-0-13-609423-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology<br/>Marketing
<br/><br/><label>LC Class. No.: </label>658.83 M29m