TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research : : an applied orientation global edition 
SN  - 13: 978-0-13-609423-4
AV  - 658.83 M29m 
PY  - 2010///
CY  - Boston, MA
PB  - Pearson Education
KW  - Marketing research
KW  - Methodology
KW  - Marketing
N1  - Includes index
ER  -