Pride, William <br/><br/>
Marketing foundations / 
William Pride. 
 - 3rd 
 - Australia :  South Western Cengage learning,  2009. 
 - 521 p. : col. ill.:  26 cm. 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-1-4390-8047-4 
<br/><br/><label>LC Class. No.: </label>658.8 P93m