TY  - BOOK
AU  - Pride, William
AU  - Ferrell, O.C.
TI  - Marketing foundations
SN  - 978-1-4390-8047-4
AV  - 658.8 P93m 
PY  - 2009///
CY  - Australia
PB  - South Western Cengage learning
N1  - Includes bibliographic references and index
ER  -