McDaniel, Carl <br/><br/>
Introduction to marketing / 
Carl McDaniel. 
 - 10th 
 - Australia :  South-Western Cengage learning,  2010. 
 - xxvii, 708 p.:   col. ill.  28 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-324-59931-2 
<br/><br/><label>LC Class. No.: </label>658.8 M14i