TY  - BOOK
AU  - McDaniel, Carl
AU  - Lamb, Charles
TI  - Introduction to marketing
SN  - 978-0-324-59931-2
AV  - 658.8 M14i 
PY  - 2010///
CY  - Australia
PB  - South-Western Cengage learning
N1  - Includes index
ER  -