Peter, J. Paul <br/><br/>
Marketing management :   knowledge and skills / 
J. Paul Peter. 
 - 8th 
 - Boston, MA :  McGraw-Hill Irwin,  2007. 
 - xvii, 813 p.:   ill.  26 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-07-127541-5 
<br/><br/><label>LC Class. No.: </label>658.8 P44m