TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly,James H.,Jr
TI  - Marketing management : : knowledge and skills 
SN  - 978-0-07-127541-5
AV  - 658.8 P44m 
PY  - 2007///
CY  - Boston, MA
PB  - McGraw-Hill Irwin
N1  - Includes index
ER  -