Sinha, R.K

Leisure tourism / R.K Sinha. - New Delhi : Dominant pub, 1999. - v, 290 pages

Includes index

Impacts of Leisure Tourism -- Planningn, Staffing and Evaluation -- Functions and Coordination -- Performance -- Market Research -- Pricing and Marketing Strategy -- Investment Appraisal -- Excellence in Customer Services -- Promotional Activities -- Management Information System in Leisure Tourism -- Identifying Customer Needs -- Products in Leisure Tourism -- Supply and Cost -- Choices, Elasticity and Forecasting


English

8187336188


Leisure industry
Recreation industry
Tourism--Management

338.4791 Si64 1999