Kurtz, David L. <br/><br/>
Principles of marketing / 
David L. Kurtz. 
 - 12th 
 - Australia :  Thomson-SouthWestern,  2007. 
 - lii, 655p.:   ill.  25 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-981-4221-85-6 
<br/><br/><label>LC Class. No.: </label>658.8 K96p