McDaniel, Carl, Jr. <br/><br/>
Marketing research / 
Carl Jr. McDaniel. 
 - 7th 
 - Australia :  John Wiley and Sons,  2007. 
 - xxvii, 623p.:   ill.  26 cm. 
<br/><br/> Includes index and glossary 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-471-75528-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Computer network resources
<br/><br/><label>LC Class. No.: </label>658.83 M45m