TY  - BOOK
AU  - Dwyer, F. Robert
AU  - Tanner. John F., Jr.
TI  - Business marketing : : connecting strategy, relationships, and learning 
SN  - 978-007-12
AV  - 658.8 D97b 
PY  - 2009///
CY  - Boston, MA
PB  - McGraw-Hill
N1  - Includes bibliographic references and index
ER  -