02095nam a2200337Ia 4500 20260803094029.0 251212s2010 xx 000 0 und d Behavior finance : psychology, decision-making, and markets / Lucy F. Ackert. Ackert, Lucy F. Deaves, Richard Mason, OH : SOUTH-WESTERN CENGAGE Learning, 2010. xxxii, 392 p.: graph 24 cm. Includes bibliographic references and index 978-0-538-75286-2 Investments Decision making Investments Psychological aspects 332.6019 Ac57b 0 0 0 0 1 1 0 0 0 1 1 0 HED1182 English CollLib The book begins by building upon the established, conventional principles of finance that you`ve have already learned in your principles course. The authors then move into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. You immediately see how human behavior influences the decisions of individual investors and professional finance practitioners, managers, and markets. You also gain a strong understanding of how social forces impact individuals` choices. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. The book`s solid academic approach provides opportunities for you to utilize theory and complete applications in every chapter as you learn the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. The book spends a significant amount of time examining how today`s practitioners can use behavioral finance to further their professional success 0 Text Unmediated Volume lcc BK rizal 2015-04-07 23:18:13 rizal 2015-04-07 23:18:13 2076 2064 2064 0 0 ddc 0 0 HED HED HED 2025-12-21 332.6019 Ac57b HED1182 2026-06-02 00:00:00 2025-12-21 BK