Lamb, Charles W. <br/><br/>
Essentials of marketing / 
Charles W. Lamb. 
 - 6th 
 - Australia :  South-Western CENGAGE Learning,  2009. 
 - xxix, 546 p.:   col. ill.  28 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>13: 978-0-324-58442-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>658.8 L16 c2009