TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F., Jr; McDaniel, Carl
TI  - Essentials of marketing
SN  - 13: 978-0-324-58442-4
AV  - 658.8 L16 c2009 
PY  - 2009///
CY  - Australia
PB  - South-Western CENGAGE Learning
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -