Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 10th 
 - Australia :  South-Western CENGAGE Learning,  2010. 
 - xxii, 714 p.:   col. ill.  28 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>13: 978-0-324-78861-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Computer network resources
<br/><br/><label>LC Class. No.: </label>658.83 Z64e