TY  - BOOK
AU  - Diola, Zenaida S.
AU  - Tichepco, Edgar M.
TI  - Marketing a simplified approach : : text and cases 
SN  - 978-971-584-863-3
AV  - 658.8 D59m 
PY  - 2009///
CY  - Quezon City
PB  - C & E Pub
ER  -