Scott, David Meerman <br/><br/>
The new rules of marketing and PR :   how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / 
David Meerman Scott. 
 - Hoboken NJ :  John Wiley & Sons,  2010. 
 - xxx, 289 p.:  23 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-470-54781-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Public relations
<br/><br/><label>LC Class. No.: </label>658.872 Sco81n