00694nam a2200217Ia 450000500170000000800410001724501700005810000250022826000440025330000170029730000110031450000190032502000220034465000230036665000210038905000190041054600120042933600090044133700150045033800110046520260803094032.0251212s2010    xx            000 0 und d1 aThe new rules of marketing and PR : bhow to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /cDavid Meerman Scott.  aScott, David Meerman  aHoboken NJ :bJohn Wiley & Sons,c2010.  axxx, 289 p.:  c23 cm.  aIncludes index  a978-0-470-54781-6  aInternet marketing  aPublic relations  a658.872 Sco81n  aEnglish  aText  aUnmediated  aVolume