TY  - BOOK
AU  - Scott, David Meerman
TI  - The new rules of marketing and PR : : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly 
SN  - 978-0-470-54781-6
AV  - 658.872 Sco81n 
PY  - 2010///
CY  - Hoboken NJ
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Public relations
N1  - Includes index
ER  -