Dahlen, Micael <br/><br/>
Marketing communications :   a brand narrative approach / 
Micael Dahlen. 
 - West Sussex, UK :  John Wiley & Sons,  2010. 
 - xxii, 584p.:   ill.  25 cm. 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-470-31992-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>658.802 D13m