TY  - BOOK
AU  - Dahlen, Micael
AU  - Lange, Fredrik; Smith, Terry
TI  - Marketing communications : : a brand narrative approach 
SN  - 978-0-470-31992-5
AV  - 658.802 D13m 
PY  - 2010///
CY  - West Sussex, UK
PB  - John Wiley & Sons
KW  - Communication in marketing
KW  - Branding (Marketing)
N1  - Includes bibliographic references and index
ER  -