@book{2442,
	author = {Hair, Joseph F.; Wolfinbarger, Mary F.; Ortinau, David J.; Bush, Robert P.},
	title = {Essentials of marketing research.},
	publisher = {McGraw-Hill/ Irwin,},
	year = {2010.},
	address = {New York :},
	edition = {2nd},
	note = {Includes index}
}