TY  - BOOK
AU  - Hair, Joseph F.; Wolfinbarger, Mary F.; Ortinau, David J.; Bush, Robert P.
TI  - Essentials of marketing research
SN  - 978-0-07-122028-6
AV  - 658.83 Es73 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill/ Irwin
N1  - Includes index
ER  -