Fullerton, Sam <br/><br/>
Sports marketing / 
Sam Fullerton. 
 - 2nd 
 - Boston, MA :  McGraw-Hill,  2010. 
 - xviii, 670 p.:   ill.  26 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-007-126763-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing<br/>Sporting goods--Marketing<br/>Sports--Economic aspects<br/>Sports sponsorship
<br/><br/><label>LC Class. No.: </label>796.0698 F95s