TY  - BOOK
AU  - Fullerton, Sam
TI  - Sports marketing
SN  - 978-007-126763-2
AV  - 796.0698 F95s 
PY  - 2010///
CY  - Boston, MA
PB  - McGraw-Hill
KW  - Sports
KW  - Marketing
KW  - Sporting goods
KW  - Economic aspects
KW  - Sports sponsorship
N1  - Includes index
ER  -