Chasser, Anne H. <br/><br/>
Brand rewired :   connecting intellectual property, branding, and creativity strategy / 
Anne H. Chasser. 
 - Hoboken NJ :  John Wiley & Sons,  2010. 
 - xvi, 224 p.:  24 cm. 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-470-57542-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Branding (Marketing)<br/>Intellectual property<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>658.827 C38b