TY  - BOOK
AU  - Chasser, Anne H.
AU  - Wolfe, Jennifer C.
TI  - Brand rewired : : connecting intellectual property, branding, and creativity strategy 
SN  - 978-0-470-57542-0
AV  - 658.827 C38b 
PY  - 2010///
CY  - Hoboken NJ
PB  - John Wiley & Sons
KW  - Product management
KW  - Branding (Marketing)
KW  - Intellectual property
KW  - Strategic planning
N1  - Includes bibliographic references and index
ER  -