Futrell, Charles M. Fundamentals of selling : customers for life through service / Charles M. Futrell. - 11th - Boston, MA : McGraw-Hill Irwin, 2009. - xxxiv, 648 p.: col. ill. 26 cm. Includes index English ISBN: 978-0-07-128544-5 Subjects--Topical Terms: Selling LC Class. No.: 658.85 F98f