TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell. Nancy; Wells, William
TI  - Advertising : : principles & practice 
SN  - 978-981-0697-51-8
AV  - 659.1 
PY  - 2009///
CY  - Singapore
PB  - Pearson Publishing
N1  - Includes appendices and glossary
ER  -