Albarran, Alan B. <br/><br/>
Management of electronic media / 
Alan B. Albarran. 
 - 4th 
 - Boston, MA :  Wadsworth Cengage Learning,  2010. 
 - xxii, 332 p.:  24 cm. 
<br/><br/> Includes index and glossary 
<br/><br/>xxii, 332 p. : ill. ; 24 cm. Contents:  Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management. 
<br/><br/> Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-495-57137-9-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management<br/>Telecommunication--Management<br/>Broadcasting--Management
<br/><br/><label>LC Class. No.: </label>302.23068 Al13m