01833nam a2200361Ia 4500 20260803094040.0 251212s2010 xx 000 0 und d Management of electronic media / Alan B. Albarran. Albarran, Alan B. Boston, MA : Wadsworth Cengage Learning, 2010. 4th xxii, 332 p.: 24 cm. Includes index and glossary 978-0-495-57137-9-7 Mass media Management Telecommunication Management Broadcasting Management 302.23068 Al13m 0 0 0 1 0 0 0 0 0 1 1 0 HED2196 English CollLib xxii, 332 p. : ill. ; 24 cm. Contents: Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management. Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media. 0 Text Unmediated Volume lcc BK rizal 2015-04-07 23:18:17 rizal 2015-04-07 23:18:17 2951 2940 2940 0 0 ddc 0 0 HED HED HED 2025-12-21 302.23068 Al13m HED2196 2026-06-02 00:00:00 2025-12-21 BK