Albarran, Alan B. creator text xx Boston, MA Wadsworth Cengage Learning 2010 4th monographic und

print

xxii, 332 p.: 24 cm. Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media. xxii, 332 p. : ill. ; 24 cm. Contents: Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management. Alan B. Albarran. Includes index and glossary English Mass media Management Telecommunication Management Broadcasting Management 302.23068 Al13m 978-0-495-57137-9-7 251212 20260803094040.0