TY  - BOOK
AU  - Albarran, Alan B.
TI  - Management of electronic media
SN  - 978-0-495-57137-9-7
AV  - 302.23068 Al13m 
PY  - 2010///
CY  - Boston, MA
PB  - Wadsworth Cengage Learning
KW  - Mass media
KW  - Management
KW  - Telecommunication
KW  - Broadcasting
N1  - Includes index and glossary; xxii, 332 p. : ill. ; 24 cm. Contents:  Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management
N2  - Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media
ER  -