01604nam a2200253Ia 450000500170000000800410001724500430005870000160010126000320011725000080014930000230015730000110018050000500019102000220024165000180026365000140028105000150029554600120031050506900032252003030101233600090131533700150132433800110133920260803094042.0251212s2011    xx            000 0 und d1 aIntroduction to communication studies.  aFiske, John  aLondon :bRoutlegde,c2011.  a3rd  ali, 195 p.: bill.  c22 cm.  aIncludes bibliographical references and index  a978-0-415-59649-7  aCommunication  aSemiotics  a302.2 F54i  aEnglish  a@contents: Selected Contents: List of plates Acknowledgements Why Fiske Still Matters Henry Jenkins Structuralism and Semiotics, Fiske-Style Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson Notes on Contributors General Editor`s Preface Author`s note INTRODUCTION: WHAT IS COMMUNICATION? Chapter 1 COMMUNICATION THEORY Chapter 2 OTHER MODELS Chapter 3 COMMUNICATION, MEANING, AND SIGNS Chapter 4 CODES Chapter 5 SIGNIFICATION Chapter 6 SEMIOTIC METHODS AND APPLICATIONS Chapter 7 STRUCTURALIST THEORY AND APPLICATIONS Chapter 8 EMPIRICAL METHODS Chapter 9 IDEOLOGY AND MEANINGS CONCLUSION References Bibliography Further reading Books recommended for additional reading Index  aHow can we study communication? What are the main theories and methods of approach? This title presents an introduction to the main authorities in the field of communication studies. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them  aText  aUnmediated  aVolume