Lamb, Charles W. <br/><br/>
MKTG 4 :   student edition / 
Charles W. Lamb. 
 - Mason, OH :  Cengage Learning,  2010. 
 - xi, 358 p.:   col. ill.  28 cm. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-538-46824-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>658.8 L16m c2011