TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.; McDaniel, Carl
TI  - MKTG 4 : : student edition 
SN  - 978-0-538-46824-4
AV  - 658.8 L16m c2011 
PY  - 2010///
CY  - Mason, OH
PB  - Cengage Learning
KW  - Marketing
ER  -