Mancini, Marc <br/><br/>
The clia guide to the cruise industry / 
Marc Mancini. 
 - Clifton Park, NY :  Delmar Cengage Learning,  2011. 
 - xi, 242 p.:   col ill.  27 cm. 
<br/><br/> Includes index and gossary 
<br/><br/>Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who`s who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives. 
<br/><br/> This textbook is designed to support CLIA`s certification program. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-1-111-13089-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cruise lines<br/>Cruise lines--Study and teaching<br/>Ocean travel--Study and teaching
<br/><br/><label>LC Class. No.: </label>338.4791045 M31c